NBHD MRKT
Branding
Logo
Touchpoint Application
Branding
Logo
Touchpoint Application
Concept:
NBHD MRKT is a proposed multi-use space that not only aims to provide it’s surrounding community with it’s basic needs, but also bring it’s members closer together. Derived from my appreciation of communal spaces, this marketplace exudes the freshness of a local farmers market, friendliness of your favorite coffee shop, and the convenience of a corner store. At NBHD MRKT, you can sit down for a bite to eat, grab your daily groceries, and hang with those friends you’ve been meaning to catch up with.
Execution:
Using the three main touchpoints of EAT, SHOP, GATHER, define the NBHD MRKT experience and develop it’s visual system to be applied to various brand materials.
NBHD MRKT is a proposed multi-use space that not only aims to provide it’s surrounding community with it’s basic needs, but also bring it’s members closer together. Derived from my appreciation of communal spaces, this marketplace exudes the freshness of a local farmers market, friendliness of your favorite coffee shop, and the convenience of a corner store. At NBHD MRKT, you can sit down for a bite to eat, grab your daily groceries, and hang with those friends you’ve been meaning to catch up with.
Execution:
Using the three main touchpoints of EAT, SHOP, GATHER, define the NBHD MRKT experience and develop it’s visual system to be applied to various brand materials.
// Using the pillars of Eat, Shop, and Gather, brand assets for NBHD MRKT employ a variety of lockups with each pillar having it’s own graphic symbol. ︎︎︎
// Original inspiration sourced from multiple modern day restaurants that call upon unified colors and bold typography to draw people in. ︎︎︎
// A strong brand voice was developed in order to further inform design decisions. ︎︎︎
// Additional lockups and orientations of wordmark show variability in orientation. ︎︎︎
