Rhinegeist
Marketing
Branding
Packaging
Merchandise
Event Design
Marketing
Branding
Packaging
Merchandise
Event Design
Who?
As the leading craft brewery in Cincinnati, Ohio, Rhinegeist is a hallmark of the city's young and beer-thirsty spirit. With markets in 7 different states and an ever-expanding lineup of sub-brands, the brewery leverages the power of strong design to not only sell beer, but to sell a story of quality, delight, and sheer fun.
What?
I got to know the inner workings of Rhinegeist and the beer world as a whole during my coop as a designer on the marketing team. Leveraging my passion for tactile design, I was able to work on projects such as can packaging, print marketing assets, environmental graphics and so much more!
For more behind the scenes of what I did, don’t hesitate to reach out! ︎
As the leading craft brewery in Cincinnati, Ohio, Rhinegeist is a hallmark of the city's young and beer-thirsty spirit. With markets in 7 different states and an ever-expanding lineup of sub-brands, the brewery leverages the power of strong design to not only sell beer, but to sell a story of quality, delight, and sheer fun.
What?
I got to know the inner workings of Rhinegeist and the beer world as a whole during my coop as a designer on the marketing team. Leveraging my passion for tactile design, I was able to work on projects such as can packaging, print marketing assets, environmental graphics and so much more!
For more behind the scenes of what I did, don’t hesitate to reach out! ︎
Brand Work
// Much of my time at Rhinegeist was spent designing print assets that tell the unique story of each beer. These can now be found in stores and bars wherever Rhinegeist is sold. ︎︎︎
Can Design
// Brief 1: A camping themed beer with a design that can live in both Summer and early Fall markets. Consider colors that suggest punchy tasting notes with a hoppy funk.
![]()
// Brief 2: A medeival era themed beer with a design that nods to the shape language of chain mail armor and other themes of the time. Use colors that reflect the beer’s stonefruit-y flavor profile.
![]()
Environmental Graphics
// Marketing banners with custom artwork created by request for the sales team. These assets can be found in bars, restaurants, grocery & convenience stores across the midwest! ︎︎︎
// Below are 2 rooms of a bar I designed for a new spot opening in Cincinnati this Spring! ︎︎︎
Event Branding
// Created the Branding for multiple internal and external Rhinegeist events such as beer festivals and taproom occasions. ︎︎︎
Merchandise
// Created artwork for the merchandise store including the following logo and can stickers. ︎︎︎
The Fun Stuff
// As if all this work didn’t seem fun enough, I’d be doing my time at Rhinegeist a disservice if I didn’t include some moments from my most fun days. Photoshoot? I’m always down to be in pics. Making video content? I’m not one to be camera shy! Riding a makeshift bus into the Ohio river? Sign me up. (yes that’s me on top of that thing)
![]()
// As if all this work didn’t seem fun enough, I’d be doing my time at Rhinegeist a disservice if I didn’t include some moments from my most fun days. Photoshoot? I’m always down to be in pics. Making video content? I’m not one to be camera shy! Riding a makeshift bus into the Ohio river? Sign me up. (yes that’s me on top of that thing)
