eva tombrägel


work | play

about the project


Procter & Gamble Design

Publication
Typography
Layout
Advertising

Concept
Command Z is an exploration of the publication design process that amplifies the voices of today’s young creators. Aimed at the first generation to ever grow up with internet access, Gen Z, this publication shines a light on these youthful minds and the art they create.

Design
Actualization of this magazine concept began with the development of the Command Z logotype, leading to the typographic system, grid explorations, and ending with a final layout on multiple spreads.





early explore work




final cover and grid standards



Content sources for the articles used in designing the Command Z publication can be found here and here.




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