about the project
Branding
Logo
Touchpoint Activation
NBHD MRKT is a proposed multi-use space that not only aims to provide it’s surrounding community with it’s basic needs, but also bring it’s members closer together. Derived from my curiosity surrounding possible functions of communal spaces, this marketplace concept exudes the freshness of a local farmers market, friendliness of your favorite coffee shop, and the convenience of a corner store. At NBHD MRKT, you can sit down for a bite to eat, grab your daily groceries, and hang with those friends you’ve been meaning to catch up with.
Using the three main touchpoints of EAT, SHOP, GATHER, define the NBHD MRKT experience and develop it’s visual system to be applied to various brand materials.
core tenets: eat, shop, gather
brand voicing
additional wordmarks
the time is