about the work
Packaging
Studio Photography
Digital Graphics
Advertising
Social Media
Design Research
As a brand expression designer at Procter & Gamble during two co-op rotations, I designed for seven multimillion dollar brands. These brands range from the company’s classic fabric care names to it’s newer endeavors pushing the boundaries on products for the home.
Due to the confidentiality of projects, I cannot share the full extent of my work, but I am happy to talk about certain design processes and learnings anytime!
packaging design
One of my more public-facing designs for Procter & Gamble, the packaging design for Gain Power Blast Apple Mango Tango, can still be found in stores and online today. Reach out to talk about this process as well as other P&G products I have helped design!
social content photography
In addition to packaging design, I led in-studio photo/video shoots as well as post production editing to create assets for online product promotion.
social content strategy
Using a variety of design research methods, social media auditing was an acquired skill that allowed me to create media strategy plans and build social calendars for multiple P&G brands.
Other experiences included leading consumer research & testing, overseeing a digital advertising campaign, designing an online storefront, as well as strategy development for digital media.
Interested in talking more about the design processes at play within my work for P&G? Get in touch here.
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