about this co-op experience
Marketing
Branding
Packaging Merchandise
Event Design
As the leading craft brewery in Cincinnati, Ohio, Rhinegeist is a hallmark of the city's young and beer-thirsty spirit. With markets in 7 different states and an ever-expanding lineup of sub-brands, the brewery leverages the power of strong design to not only sell beer, but to sell a story of quality, delight, and sheer fun.
I got to know the inner workings of Rhinegeist and the beer world as a whole during my co-op as a designer on the marketing team. Leveraging my passion for tactile design, I was able to work on projects such as packaging, print marketing assets, environmental graphics and so much more.
For more behind the scenes of what I did, don’t hesitate to reach out!
branding work (examples, not all work included)
large scale environmental graphics
Marketing banners with custom artwork created by request for the sales team. These assets can be found in bars, restaurants, grocery & convenience stores across the midwest!
Below and to the right are 2 rooms of a bar I designed for a new spot now open in Cincinnati.
event branding
Created the Branding for multiple internal and external Rhinegeist events such as beer festivals and taproom occasions.
can design concepting
Helped the design team iterate on new can designs that fall within the classic Rhinegeist packaging structure while introducing new themes & variants.
Helped the design team iterate on new can designs that fall within the classic Rhinegeist packaging structure while introducing new themes & variants.
Consider colors that suggest punchy tasting notes with a hoppy funk.
Brief 2: A medeival era themed beer with a design that nods to the shape language of chain mail armor and other themes of the time. Use colors that reflect the beer’s stonefruit-y flavor profile.
merchandise
Created artwork for the merchandise store including the following logo and can stickers.
Created artwork for the merchandise store including the following logo and can stickers.
fun stuff
As if all this work didn’t seem fun enough, I’d be doing my time at Rhinegeist a disservice if I didn’t include some moments from my most fun days. Photoshoot? I’m always down to be in pics. Making video content? I’m not one to be camera shy! Riding a makeshift bus into the Ohio river? Sign me up. (yes that’s me on top of that thing)
Photography by the talented Jon Medina
the time is